Since 2000, we have been creating and nurturing valuable, sustaining relationships between our clients and their audiences. For us, it has always been about ‘socializing brands’ by harnessing the power of online conversations. It’s no longer about “the big story," but the millions of conversations. We are successful because we engage with your current and potential customers where they are and on their terms– we turn prospects into customers, customers into brand loyalists and brand loyalists into brand advocates. We do this through a strategic, data-driven, ROI approach. Clearly, the platforms have changed dramatically over the years, but our strategic focus has never wavered.
From Facebook and Twitter community development, growth, and management, to influencer programs, blogger outreach, content creation and digital application development, we have been a leader in this ever-changing space since it began and continue to look ahead and navigate our clients into new and emerging opportunities.
The media landscape today is highly fragmented. Not only is it hard to reach your audience efficiently in the traditional places, but people don’t trust what brands say about themselves like they used to. Customers now look to the “influencers” in the market. This is particularly relevant in the healthcare space, where patients prefer to consult with healthcare providers, or even other patient advocates, for support and guidance. We focus on helping to influence partner with those influencers on your behalf and in your voice.
We have grown consistently and have been fortunate to be trusted by some of the best brands on earth, including Kraft Food brands, Smirnoff, Royal Caribbean Cruise Lines, and LifeLock, GSK and Eisai Co. Take a look at some of the work we have done for them.
CEO and Founder
David graduated Magna Cum Laude with College Honors from UCLA with a degree in Political Science, and received UCLA’s prestigious CAPPP Fellowship. He went on to intern at The White House, serving as Assistant Director of Television Services, where he worked closely with key government figures including President Bill Clinton, now Secretary of State Hillary Clinton and Vice President, Al Gore.
After leaving public service, David worked in new media and PR, developing his digital marketing and guerilla outreach expertise as the co-founder of guerillaPR, before starting DEI in early 2000. As a founding member of the Word of Mouth Marketing Association (WOMMA), David co-authored for the word-of-mouth marketing industry the “Ethics Code,” which became the basis for the social media industry’s ethics code. DEI’s clientele roster includes Fortune 100/500 companies such as Kraft, Domino Foods, LifeLock, Safeway/Vons/Pavilions, Diageo, P&G, The City of Las Vegas, NBC, and Toyota.