David is a founding member of the Word of Mouth Marketing Association (WOMMA) and co-wrote the Ethics Code for the industry. He graduated Magna Cum Laude from UCLA with a degree in Political Science, winning UCLA’s prestigious CAPPP Fellowship. He went on to serve as Assistant Director of Television Services for the White House, where he worked closely with key government figures including former president Bill Clinton, Hillary Clinton and Vice President, Al Gore.

After leaving public service, David worked for several leading PR agencies, developing his digital marketing and guerilla outreach expertise before starting DEI in early 2000. Additionally, David has completed USC Business School’s FasTrac program, balancing his corporate experience with a 2nd Degree Black Belt in Hapkido and world travels.

Lou has 25 years of experience in operational leadership, systems management, packaging & distribution and client services. He previously served as the divisional COO of a large, publicly traded apparel company where he was responsible for worldwide manufacturing for major retailers such as Federated, Neiman Marcus and Saks Fifth Avenue.

He held a senior role at Allied Digital, responsible for domestic distribution and operations. As a member of executive management during the tech explosion of the late 90s, Lou successfully secured $50 million in first-round funding for eNutrition and oversaw the development of the organizational, sales and digital infrastructure. Since joining DEI, Lou has tripled growth over a three-year period and helped lock in key client relationships with Kraft, Safeway and Motorola.

Karen is an award-winning marketer with more than 20 years of experience in brand development. During her 18-year tenure as VP, Brand Strategy & Advertising at Showtime Networks, she oversaw a $40 million yearly budget and spearheaded the network’s highly successful re-launch.

Karen also built the interdepartmental teams, managed the Agency of Record and respective vendors, as well as established industry best practices. After leaving Showtime, Karen ran a successful branding and marketing consultancy for several years, working with a wide range of clients from dot.com startups to large companies. Karen now runs DEI’s New York office, and has been instrumental in developing relationships with the likes of Chrysler, Safeway and GSK.

Jeff brings to DEI a wealth of experience recommending and implementing strategic solutions for some of the world¹s most recognized brands. Throughout his career at Chicago agencies, he integrated a variety of marketing disciplines to generate growth for clients in the United States and around the world.

Prior to joining DEI Worldwide, Jeff was Vice President, Account Director at Leo Burnett where he led strategic development and execution of initiatives for clients including Marlboro, Starbucks, GM, and Altoids. Jeff¹s experience prior to Leo Burnett includes retail, interactive and sales promotion planning, strategy and development for McDonald¹s, Frito-Lay, and Visa at Chicago promotional marketing agency, Frankel.

In his leadership role at DEI Worldwide, Chad leverages over 15 years of Agency and Client-side experience connecting some of the biggest brands with their consumers.

Prior to joining DEI Worldwide, Chad worked at redbox where he led the strategic development, execution, and analysis of marketing programs within the grocery channel, including the creation of cross promotional programming and launch of redbox within Kroger.

At Sara Lee, Chad was a Consumer Promotion Manager where he provided strategic and execution counsel on promotional programming for Jimmy Dean, Sara Lee’s sweet goods, and State Fair.

Chad also spent several years as an Account Director at agencies like the Leo Burnett agency, ARC Worldwide and The Marketing Store, where he focused on brands like McDonald’s, Petsmart, ConAgra and Best Buy.

Over the past several years, Tyler has directed the strategy and execution of nearly 20,000,000 online conversations, and is the account lead for mainstay clients such as Kraft, Safeway and Motorola. She has also developed several successful social media campaigns for the likes of NBC, Sony and 24 Hour Fitness and has been instrumental in helping lead the company into new areas of digital outreach.

Tyler began her career at DEI as a Marketing Associate, and based on her outstanding track record and affinity for client management, was quickly promoted to Campaign Manager and then to Senior Director. Prior to DEI, Tyler was an account executive for a popular online magazine.