Project and Client
Motorola
Campaign Goals
Generate interest, increase awareness and encourage consumers to shop at the new MOTOSTORE and purchase featured products
Reach influencers and stimulate excitement around exclusive MOTOSTORE offerings, contents and features to encourage “pass along”
Drive traffic to the www.store.motorola.com and related urls
Campaign Results
443,974 Directly Engaged Interactions
Awareness levels increased from 6% to 11%
34% expressed intent to visit the site
10% Intent to Purchase
40% would recommend to friends and family