Project and Client

Chef Grey Poupon

Campaign Goals

Entice consumers to experiment with the new Gourmet Mustards from Grey Poupon Provide consumers with Social Currency to promote pass along of Campaign Messaging Increase awareness and drive trial of three new Grey Poupon Flavors Engage with the target consumer across many online consumer touch points including: chat (IM, chat rooms and message boards) social networks, blogs, video syndications

Campaign Results

Over 550,000 online consumer engagements

Created and maintained profiles on Social Networking sites, engaging with consumers in the online environments where they spend time.

Created and maintained profiles on Video Sharing sites where we syndicated memorable Grey Poupon commercials and engaged with consumers.

Created, maintained and marketed a branded microsite. Including daily postings, polls and video clips, the micros+ite acted as a hub for Grey Poupon’s core and casual user to interact with the brand.