Project and Client
Philadelphia Cream Cheese:
Campaign Goals
Drive traffic to www.adamandtyler.com Create a buzz about Adam & Tyler’s promotion of the new 1/3 Less Fat Philadelphia Creame Cheese Provide consumers with Social Currency to promote pass along of Campaign Messaging Gain first-hand Market Intelligence
Campaign Results
National press coverage and promotions for both Adam & Tyler
Significant increase in traffic to brand’s website
50,000 blog views within 4 weeks
8M views of viral videos on YouTube