Project and Client

24 Hour Fitness “Lindsay”

Campaign Goals

The primary objective of which was to Build Awareness and Drive Trial of 24 Hour Fitness A Secondary objective was to add 24 Hour Fitness to the consumer selection set when deciding on a gym membership

Campaign Results

Drive Trial

36% expressed some level of interest in joining 24 Hour Fitness

Change brand perceptions

91% had positive brand sentiment

Build Awareness

65% intent to visit the website