Project and Client

Coca-Cola.

Campaign Goals

To reach Coke’s target audience and generate buzz and excitement about Coca-Cola…Real. To increase awareness of and heighten popularity of the “Real Compared to What” the spot To drive traffic to the ad online at CokeMusic.com and/or to watch it during the American Music Awards To encourage target audience to view the behind-the-scenes footage of the ad at CokeMusic.com To gather valuable market feedback

Campaign Results