Project and Client

Honda Civic

Campaign Goals

Increase awareness and generate excitement about newly designed ’06 Civic among Honda owners and non-owners Gauge levels of brand perception and consumer receptivity in regards to specific features of the Civic as well as satisfaction amongst current/former Honda owners Gather actionable market intelligence and insights in regards to redesigned features, overall brand perception, and consumer satisfaction. Drive interest to learn more about the redesigned Civic via provided URLs and to proactively address any negative perceptions regarding Honda and/or the Civic

Campaign Results