The reality is that, today, to impact your audience, you need to reach them in the social Web – and that means more than your Facebook and Twitter pages. Research shows that what people say about your brand carries more weight than anything you can ever say. That’s why we developed Influencer Programs to generate buzz, maximize impressions, and increase SOV in the social space.
The social media landscape is filled with “Influencers” – simply stated, they’re people that influence lots of other people on the Web. Not only do they blog, but they have followings across social platforms, such as Facebook, Twitter, Pinterest, Instagram and others. We also have relationships with Latino bloggers, so our clients can tap into the growing population – and buying power – of the Hispanic market. We work with hundreds of Influencers who are relevant to whatever is connecting your audience with your brand.
So how many of these Influencers do you know in your space? Are they advocating for your brand? Are they communicating the messages you’d like them to? We know how to get them to. Remember the power of Word of Mouth: These influencers have more credibility when it comes to your brand than you do.
We offer four types of Influencer Programs:
- brand ambassador program – Ongoing programs that enlist a small group of carefully selected and highly influential contributors who become extremely steeped in your brand. Over the course of the program’s term – usually a six month minimum – these Influencers will use all social media means at their disposal – blogs, Twitter, Facebook, Instagram, Pinterest, etc. – to spread the word about your brand, in their words, but with your voice and your messaging in mind. For these programs, we can guarantee a minimum number of impressions.
- influencer outreach program – Similar to the above, but limited in time and focused around specific promotions or selling periods. These programs involve larger numbers of bloggers who generate massive numbers of impressions over shorter periods of time.
- experientialprogram – Bringing bloggers to a physical location to meet and interact with the brand team members and/or senior corporate leadership to get them fully engaged in – and psyched about – your brand. Meeting with company executives, getting hands-on experience with new products and visiting company sites really activates the Influencers and enhances their ability to help connect your brand with their followers.
- twitter parties – These programs allow for interaction with large numbers of your brand’s – and guest moderator’s – followers in real-time. The personal nature of these programs enhances your brand’s relationship with your followers. Twitter parties are deployed in a time-specific nature to kick off a promotion or to educate your customers on specific, timely topics. Our clients, like Domino Sugar and Lifelock, have used Twitter Parties very effectively.
In addition, we’ve designed unique social programs that specifically address the needs of our Clients in the healthcare industry to optimize social relationships with both patients and physicians. To learn more about our deiHealth offerings, CLICK HERE.